Hi, I'm Isabel.
I specialize in product development, digital consulting, and UI/UX design.
Making sense of the unknown — that’s where I thrive.
Design has always been my way of turning ambiguity into clarity. I’ve built a career around navigating the unfamiliar — new ideas, new teams, new industries — and shaping them into something functional, beautiful, and meaningful.
It all began when I joined a small startup with little more than curiosity, a willingness to learn, and a desire to bring ideas to life. That experience ignited my passion for design — not just as a craft, but as a lens to understand people, solve problems, and shape perception.
Since then, I’ve embraced a solopreneur path, collaborating with teams across every stage of growth: from scrappy startups and boutique agencies to global e-commerce brands and enterprise companies. I’ve designed tools, built systems, led redesigns, and helped shape the way teams think about and implement UX. I’ve seen firsthand how different people work, how organizations grow, and how design can bridge gaps between vision and execution.
In environments where design had no seat at the table, I’ve helped carve out its place. I’ve worked alongside developers, marketers, product managers, and stakeholders to bring alignment, clarity, and a culture of design thinking.
My approach is deeply human. I’ve always been fascinated by how people think, feel, and interact — and I bring that lens to everything I do. My philosophy is grounded in flexibility, empathy, and the belief that great design adapts to context without losing sight of purpose.
Design has always been my way of turning ambiguity into clarity. I’ve built a career around navigating the unfamiliar — new ideas, new teams, new industries — and shaping them into something functional, beautiful, and meaningful.
It all began when I joined a small startup with little more than curiosity, a willingness to learn, and a desire to bring ideas to life. That experience ignited my passion for design — not just as a craft, but as a lens to understand people, solve problems, and shape perception.
Since then, I’ve embraced a solopreneur path, collaborating with teams across every stage of growth: from scrappy startups and boutique agencies to global e-commerce brands and enterprise companies. I’ve designed tools, built systems, led redesigns, and helped shape the way teams think about and implement UX. I’ve seen firsthand how different people work, how organizations grow, and how design can bridge gaps between vision and execution.
In environments where design had no seat at the table, I’ve helped carve out its place. I’ve worked alongside developers, marketers, product managers, and stakeholders to bring alignment, clarity, and a culture of design thinking.
My approach is deeply human. I’ve always been fascinated by how people think, feel, and interact — and I bring that lens to everything I do. My philosophy is grounded in flexibility, empathy, and the belief that great design adapts to context without losing sight of purpose.
